denner - #zuteuer

For its 50th birthday, Denner asks it’s customers to label what they think is too expensive with a sticker saying ’too expensive'. In this TV commercial, we wanted to show what we think is too expensive. What would you label as ‘too expensive’? Share your opinion on

Client: Denner AG
Agency: Rod Kommunikation AG
Director: David Constantin
DoP: Filip Zumbrunn
Producer: Sophie Toth / Shining Pictures